Bachelor's of Business Administration (BBA)

Inter University Student Exchange Center

4012 International Student Exchange Center
Beijing Sports University
Old Summer Palace Road
Haidian
NW Beijing

Course Offering

The attached curriculum are similar to those of most USA universities, in order to facilitate course credit transfer as well academic acceptance at other institutions in the USA and elsewhere. Though the courses will be similar to USA curriculum, special sensitivity will be maintained toward the Chinese culture and setting. Faculty is recruited from the USA, China, and elsewhere.

Here follows a basic outline of the courses that will be offered leading to the aforementioned degree

With majors in:

• Marketing 市場學
• Finance 財務學
• Management
• Entrepreneurship 企業管理
• Hospitality and Tourism

The curriculum is designed to meet the needs of current and potential students while providing synergy with the resources of BSU and the supporting universities from the USA. The proposed curriculum provides several options in terms of specialization.

Course Structure (the overall structure of the program is provided in the diagram below)

First Semester (Fall)

(pick 3 of the following 5 options)

Module	Credits
Putonghua I: Reading, writing and speaking I	3
Calculus I	3
Electives	3, 6 or 9
Required
English I: Grammar, Structure, and Style	3
Introduction to Global	3

Second Semester (Spring)

(pick 3 of the following 4 options)

Module	Credits
Putonghua II: Reading, writing and speaking II	3
Electives	6 or 9
Required
English II: Manuscript Preparation and Professional Writing	3
International Negotiations	3

Business

Third Semester (Fall)

(pick 1 of the following 2 options)

Module	Credits
Putonghua III: Professional and Academic Writing	3
Elective	3
Required	3
Economics
Marketing	3
Accounting I	3
Public Speaking & Presentations	3

Fourth Semester (Spring)

(pick 2 of the following 3 options)

Module	Credits
Putonghua IV: Chinese Literature	3
Electives	3 or 6
Required
Doing Business in China	3
Accounting II	3
Statistics	3

Fifth Semester (Summer)

Module	Credits
Organizational Behavior	3
Management Information Systems	3
E-Commerce	3
Finance	3
Entrepreneurship	3

Sixth Semester (Fall)

Module	Credits
Business Research Methods	3
International Marketing	3
International Finance	3
International Business Law	3
Elective	3

Seventh Semester (Spring)

Module	Credits
Strategic Marketing	3
Global Trade	3
Investment Management	3
Elective	3
Elective	3

Eighth Semester (Summer)

Module	Credits
Strategic Management	3
Specialization	3
Specialization	3
Specialization	3
Specialization	3

Degree Requirements:

1. Completion of 3 semesters of Chinese Language or demonstrated equivalency or fluency.
2. Completion of 1 semester of Calculus or demonstrated competency or equivalency.
3. Three Social Science courses in addition to Economics
4. One Natural Science course
5. One Fine Arts course

* In addition to the Required Courses listed above.

Study Tours worth 3 credits per tour will be available during semester breaks and will count towards elective requirements. A maximum of 6 credits can be earned via study tours.

Marketing Specialization (eighth semester)

This specialization is designed for students who would like to learn about and to work in the area of marketing.

Module	Credits
Promotions	3
Consumer Behavior	3
Services Marketing	3
Elective	3
Elective	3

Finance Specialization (eighth semester)

This specialization is designed for students who would like to learn about and to work in the area of Finance, Banking, and Investments.

Module	Credits
Derivatives & Options	3
Treasuries and Securities	3
Banking	3
Elective	3
Elective	3

Management Specialization (eighth semester)

This specialization is designed for students interested in learning about and working as managers and in human resources, or who would like to understand the dynamics of managing global companies.

Module	Credits
Managing the Strategic Change Process	3
Creating and Managing Strategic Alliances	3
Reward Systems	3
Leadership	3
Elective	3

Entrepreneurship Specialization (eighth semester)

This specialization is designed for students who are interested in creating and developing their own businesses.

Module	Credits
Financing a new venture	3
Creativity & Innovation	3
Small Business Management	3
Tax	3
Elective	3

Hospitality and Tourism (eighth semester)

This specialization is designed for students who would like to work in the hospitably industry, or perform Event Management services.

Module	Credits
Facilities Management and Operations	3
Event Management	3
Services Marketing	3
Elective	3
Elective	3

Total credits to graduate = 120 credits